ROI of Thought Leadership

May 5, 2025 Paolo Sironi THE BANKERS' BOOKSHELF 0:21:36 Comments Off on ROI of Thought Leadership

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In this episode, Paolo Sironi sits down with Cindy Anderson and Anthony Marshsall, the authors of the “The ROI of Thoughts Leadership” to discuss how business research can help financial institutions to navigate the thought leadership world and make the best informed business decisions. And it’s a good read for all companies willing to invest in thought leadership but looking for the most compelling rational to build their business case.

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Cindy Anderson – https://www.linkedin.com/in/clwanderson480/

Anthony Marshall – https://www.linkedin.com/in/anthonyejmarshall/

IBM Institute for Business Value

IBM FinTech Strategy and Author
About the Author
Paolo Sironi is the global thought leader in banking and financial markets at IBM Institute for Business Value. A trailblazer in fintech, Paolo’s insights resonate across the industry, making him one of the most respected voices in the field. As the host of THE BANKERS’ BOOKSHELF podcast, he brings cutting-edge research to life, sharing the stories and strategies behind financial innovation. With a career spanning from start-up entrepreneurship to leading risk management as a quantitative engineer in investment banking, Paolo’s expertise bridges the gap between technology and finance. His groundbreaking books, including the Amazon bestseller "Banks and Fintech on Platform Economies", have become essential reading for professionals navigating the evolving financial landscape.
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