Martin Rohner never intended to work in finance.

In fact, Rohner, the executive director of the Global Alliance for Banking on Values, started his career in the airline industry. But he soon realized he wanted to do something that created real impact – and sustainable banking fit the bill.

Rohner talks with David about the GABV and the work its member banks are doing to create a more socially and environmentally responsible financial sector. He also discusses the importance of positive intention in sustainable business and the GABV’s growth since it began more
than a decade ago.