Fintech has gone from sideshow to the mainstage. Digital is no longer the accompaniment to soloist. Today on the show – Peter Ramsey just won the American Idol of fintech when he documented the user experience opening 12 bank accounts in the UK. He shares with us the surprises along the way as well as his UX pet peeves. In the second half, Patrick Sells was just named Digital Banker of the year by American Banker. Ironically, 18 months ago he wasn’t a banker at all. How did he drive so much success in such a short time at a community bank? He started with mission and culture.