The Digital Phoenix Effect

February 2, 2026 Paolo Sironi THE BANKERS' BOOKSHELF 0:26:44 Comments Off on The Digital Phoenix Effect

Podcast: Embed

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In this episode, author Daniel Trabucchi joins host Paolo Sironi to explore strategies for legacy companies to embrace platform business models amid dominance by tech-native giants. Drawing from his book The Digital Phoenix Effect, he outlines a pragmatic approach for traditional firms to foster innovation through platform thinking, preserving core strengths like customers, suppliers, data, and expertise. Unlike startup-focused literature, this conversation emphasizes internal transformation in established organizations, blending academic rigor with practical insights from Thinkers50-recognized experts. Ideal for leaders seeking sustainable, networked value creation without radical overhauls.

LINKEDIN

https://www.linkedin.com/in/daniel-trabucchi-a7891566

https://www.linkedin.com/in/buganza

TWITTER

@DanielTrabucchi

@polimi

IBM FinTech Strategy and Author
About the Author
Paolo Sironi is the global thought leader in banking and financial markets at IBM Institute for Business Value. A trailblazer in fintech, Paolo’s insights resonate across the industry, making him one of the most respected voices in the field. As the host of THE BANKERS’ BOOKSHELF podcast, he brings cutting-edge research to life, sharing the stories and strategies behind financial innovation. With a career spanning from start-up entrepreneurship to leading risk management as a quantitative engineer in investment banking, Paolo’s expertise bridges the gap between technology and finance. His groundbreaking books, including the Amazon bestseller "Banks and Fintech on Platform Economies", have become essential reading for professionals navigating the evolving financial landscape.
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