The Banking Habits of Gen Z: How Can Banks Best Serve Young Consumers?

We know that the next generation wants fast, easy access to their bank accounts – and that they rarely, if ever, set foot inside a physical bank branch. But aside from convenience, what other concerns does Gen Z have when it comes to their personal finances?We went to local universities to talk with students about their perspectives on digital banking, cryptocurrency, cybersecurity and how they envision the bank of the future. Sunrise Banks Chief Brand Officer Becca Hoeft and Chief Revenue Officer Bryan Toft sit in for David in this episode.