In this week’s Episode Brett is joined by some of the top research analysts in the field of commercial banking include Rom Shevlin from Aite Group, Kevin Travis a Managing Director of Novantas and Jerry Canning is the Industry Director, Financial Services for Google. Analysis is showing that there are some fundamental shifts in consumer behavior when it comes to banking. Whether it is the de-banked Y-Gen, the smartphone enabled consumer, or simply the dramatic and relentless shift away from branch engagement, banking habits are not what they were 10 years ago. How rapidly is this new behavior becoming evident? Is it just millennials or are baby boomers and others also shifting? Join Breaking Banks to find out!