What: Webinar: Turning Data Into Dollars: Roadmap for Community Banks and Credit Unions
When: On Demand: Register for FREE Below!
Who: Host, Brett King, Author, Speaker, Founder
Corey LeBlanc, Co-Founder, COO/CTO Locality Bank
Jim Marous, CEO, Digital Banking Report, Host: Banking Transformed & Co-Publisher, The Financial Brand
Lindsey Ogan, Chief Marketing Officer, Stride Bank
Becky Reed, COO, BankSocial and CEO/Founder, BRaaS, LLC
Vikas Sharma, Senior Vice President, EXL
Community banks and credit unions play a critical role in the geographies they serve. But customers and members — the same ones you once considered a captive audience — are on the move. Today, you face fierce competition from non-traditional organizations, including digital-first banks, fintechs, mobile payment platforms, and other challengers that are targeting your customers and members.
Data is the great equalizer. The difference between those that thrive and those that are left behind in this fast-moving marketplace comes down to real-time data, powerful analytics and the technology infrastructure to turn insights into action. Community financial institutions (FIs) have more than enough ammunition to remain relevant and level the playing field by taking control of their data, deploying predictive analytics and machine learning, and investing in digital capabilities with an eye toward personalization.
In this session, we’ll explore how an end-to-end data analytics strategy transforms your organization from reactive to proactive with real-time decisioning. We’ll take a look at how to leverage data as a strategic asset and highlight a few of the ways that data analytics can help transform your organization across the entire customer/member lifecycle. We’ll also share best practices for implementing modern data strategies, and explore what you should expect from the future of data, analytics and artificial intelligence (AI).
You’ll walk away with actionable insights from your peers and community FI experts on topics including:
– Achieving data maturity with a crawl, walk, run strategy
– Increasing customer acquisition with hyper-personalized experiences
– Enhancing member experience and share of wallet with relevant data triggers
– Leverage data and digital solutions to reduce risk and fight fraud