Episode 525: Attention Hacking

In This Episode

Should you increase your social media savviness to sell products? With digital acquisition reshaping financial services it’s certainly something to think about for your organization’s benefit. In this episode, host Brett King speaks with Dr. Robin Kiera, Founder and CEO, Digitalscouting about his book, Attention Hacking: The Power of Social Media Selling in Insurance and Finance. Listen as Dr. Kiera delves into the topic and shares industry examples, opportunities and his belief that you need to position yourself and your organization as influencers among your target market.

The premise is simple, you need to be where your customer is.