Episode 484: FinHealth: All About Fresh

Financial health is a composite of an individual’s financial life, whether they are spending, saving, borrowing and planning in ways that enable them to be resilient and pursue opportunities.

In today’s episode we look at finhealth from a different angle. Listen as Jason Henrichs speaks with two leaders bringing financial health, financial services and healthcare, to the next level. MA-based, non-profit, About Fresh and its Co-Founder and CEO, Josh Trautwein and Jennifer Tescher, President and CEO, Financial Health Network and host of Provoke.fm‘s Emerge Everywhere. Cool things are happening at the intersection of fintech, healthcare and food accessibility all with the goal to provide better health outcomes for everyone. Today we spotlight About Fresh’s Fresh Connect, a platform that enables healthcare providers to connect patients to the food they need to be healthy. With the help of a debit card, doctors prescribe free fruits and vegetables. Once enrolled in the program, the debit card enables the patient to purchase produce and healthy items at stores, farmers markets, mobile marts and online where they already shop. HIPAA compliant, the system recognizes eligible healthy foods at checkout, covering the cost. This tech enabled food prescription program is helping to transform patient care, improve health outcomes — healthcare teams can measure impact via frictionless payment technology –and provide access to healthy foods, overcoming challenges of food deserts and even branch deserts.  Good things are happening in FinHealth!