Banking leaders aren’t confident that they have the tools in place to effectively serve Generation Z customers, those born between 1997-2012. David Stillman, Founder of GenGuru and co-author of Gen Z @ Work says this lack of confidence is well-founded. He draws on his decades of research to talk about the challenges of meeting the needs of five different generations of customers, why Gen Z doesn’t want work/life balance, and how Gen Xers can avoid making the same mistakes with Gen Z that the Boomers made with Millennials.