Big And Small Preparing For Shifting Generational Expectations

Today on Breaking Banks we will be discussing the upcoming shifts in banking culture driven by the Gen-Y digital natives and how that translates to the best customer service options for banks and credit unions. How does going digital affect their customer base, what kind of product development will be required to stay relevant, and how do you expect to best serve all customers- developing for Gen-Y and allowing for those without digital sensibility? To discuss, Brett will talk with Bill Sullivan, Head of Global Financial Services Market Intelligence at Capgemini about the latest report on Customer Experience. Then, to look at the Credit Union perspective, Brett will speak with George Hofheimer, Chief Research & Innovation Officer of the Filene Research Institute, Robert Christianson, District Manager of Servus Credit Union, and Kayce M Bell, COO of Alabama Credit Union.