How can companies work towards more than just a profit?

Andre Beaupre explores that question in his book, “The Purposeful Nine and Soulful Advantage,” which showcases nine companies integrating socially and environmentally responsible tactics into their everyday work.

Andre, who also founded the strategic consulting firm Soulful Advantage, talks with David about the movement within
the corporate sector to “do good” while remaining financially viable. He touches on the importance of a top-down approach when it comes to mission, why purpose helps companies recruit and retain talent and how he became interested in values-based business.