FinovateFall Best of Show winner Eko Investments is bringing investment opportunities to early-stage investors, growing individual wealth and helping FIs of all sizes retain their customers.
Detailed Summary:
Mart Vos, CEO of Eko Investments, joins Greg to talk about his company’s role as a leading digital investment provider for credit unions and banks. Eko’s mission stems from Mart’s personal experience when he moved from the Netherlands to the US and discovered that traditional banks only offered investment services to wealthy clients through financial advisors, requiring minimums like $100,000 rather than accommodating smaller amounts like $100. This contrasted sharply with the Netherlands, where every bank offers accessible investment products, eliminating the need for third-party apps like Betterment, Robinhood, or Acorns. Eko enables financial institutions to offer investments to all their clients, not just the top 1%, through a low-threshold investment solution natively integrated within digital banking platforms.
Eko has achieved remarkable success, winning Best of Show at Finovate Fall for the second consecutive year. The company’s evolution is driven by their commitment to listening to financial institutions and members, with a significant portion of engineering hours reserved for client requests that can be implemented within one to two weeks. Recent feature developments include IRAs and Roth IRAs, faster money movement capabilities, and a unique structure providing core integration benefits without actual core dependency. Eko serves a diverse range of clients, from their smallest credit union with 7,000 members to their largest with 20 billion in assets, demonstrating their scalable solution across different institutional sizes.
Mart continues by describing how the Eko platform serves as an essential tool for financial institutions looking to retain clients who might otherwise migrate to third-party investment apps. With 68% of users making their first investment ever, and an average investment amount of $1,200, Eko focuses heavily on financial literacy and education, particularly serving millennials and Gen Z users. Rather than competing with traditional wealth advisory firms, Eko operates as a complementary funnel, providing warm leads for wealth services when clients reach higher investment thresholds like $50,000 or $100,000. This collaborative approach prevents financial institutions from having to “sell no” to smaller investors while creating pathways for future wealth management relationships.
More info:
Eko: https://eko.investments/ ; https://www.linkedin.com/company/ekoinvestments/
FinovateFall Demo: https://finovate.com/videos/finovatefall-2025-eko/
Mart Vos: https://www.linkedin.com/in/mart-vos/
Greg Palmer: https://www.linkedin.com/in/gregbpalmer/
Finovate: https://www.finovate.com; https://www.linkedin.com/company/finovate-conference-series/
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