FinovateFall Best of Show winner LendAPI on the future of lending (spoiler: it’s gonna be a lot faster)
Detailed Summary:
In this episode of the Finovate podcast, host Greg interviews Tim Li, CEO and Co-Founder of LendAPI, a recent Best of Show winner at FinovateFall. LendAPI is described as a “super orchestration platform” that allows users to build various financial products through an intuitive browser interface. The platform features a product studio where FI’s can create everything from personal loans to mortgages by customizing templates, with integrated rule studios, model studios, pricing engines, and third-party plugins. Tim emphasizes that the platform dramatically reduces the traditional timeline for launching financial products from years to potentially just days or weeks.
Tim explains that LendAPI was born from his own 20 years of frustration working in various financial roles, where he experienced firsthand the pain points of slow implementation and inefficient processes. The company has received enthusiastic responses from financial executives, particularly chief lending and risk officers from credit unions and banks who see the potential to finally launch products they’ve wanted to implement for years. Following their Finovate success, LendAPI has decided to focus specifically on embedded finance opportunities, even changing their tagline from “onboard anyone” to “embedded anywhere.”
Looking toward the future of lending, Tim envisions reducing friction at what he calls “the moment of truth,” that critical moment when consumers or small businesses want to make purchases or access credit. He believes financing, lending, and payments should blend seamlessly, creating a “magical” experience where credit decisions happen instantly without requiring extensive applications. This approach would prevent situations where people delay important purchases or decisions because of the onerous loan application process, ultimately making financial services more accessible and user-friendly.
More info:
LendAPI: https://www.lendapi.com/; https://www.linkedin.com/company/lendapi/
FinovateFall Demo: https://finovate.com/videos/finovatefall-2025-lendapi/
Tim Li: https://www.linkedin.com/in/timothytli/
Greg Palmer: https://www.linkedin.com/in/gregbpalmer/
Finovate: https://www.finovate.com; https://www.linkedin.com/company/finovate-conference-series/
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