True personalization is here – connecting with FinovateSpring Best of Show winner Finalytics on their award-winning solution.

Detailed Summary:

This episode of the Finovate Podcast features Craig McLaughlin (CEO) and Baron Conway (CSO) of Finalytics, a Best of Show winner at FinovateSpring. They join host Greg Palmer to talk about how their platform delivers real-time AI-driven personalization across digital channels by combining behavioral data with transactional and third-party data to create uniquely relevant experiences for each user in both authenticated and unauthenticated environments. This enables financial institutions to optimize marketing spend, improve conversion rates through personalized experiences, and provide full-funnel reporting that tracks customer journeys from first click to funded dollars.

Finalytics focuses exclusively on credit unions and community banks because these institutions have traditionally centered their business models around member relationships. The platform helps translate the personalized, human-centered service typically found in physical branches into the digital realm. By creating tailored experiences—such as showing refinancing tools to mortgage browsers, reminding users of abandoned applications, or displaying financial literacy content to Gen Z members—Finalytics helps these institutions maintain their relationship-focused approach in digital channels while driving measurable business outcomes.

The episode closes with a look toward the future. Both Craig and Baron believe AI will fundamentally transform banking within five years. Craig predicts a shift from traditional information architecture to contextual experiences where relevant content finds the user rather than users searching for content, while Baron suggests the power is shifting from financial institutions to individuals, comparing the impact of AI to that of the Gutenberg press. Both emphasize that financial institutions must embrace these technologies to remain competitive, asserting that those who fail to adapt “won’t be here” in the future.

More info:

Finalytics: https://finalytics.ai/; https://www.linkedin.com/company/finalyticsai/

Craig McLaughlin: https://www.linkedin.com/in/mclaughlincraig/

Baron Conway: https://www.linkedin.com/in/baronconway/

Greg Palmer: https://www.linkedin.com/in/gregbpalmer/

Finovate: https://www.finovate.com; https://www.linkedin.com/company/finovate-conference-series/

FinovateSpring: https://informaconnect.com/finovatespring/

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