Who can we look to when the Big Data cloud overwhelms our marketing departments and creates circles in our developmental strategies? The SUPER CONSUMERS to the rescue! Today Brett talks to Alok Gupta and Eddie Yoon of the Cambridge Group about how turning to the super consumers can help make sense of big data and give new focus to product development. Also, Brett speaks to Michal Panowicz about mCash in Poland and “Insane” Andy Mclean sends in another report from New Zealand.