1 year ago

Devon Watson- No Patience for Standing Still

As Chief Marketing Officer for Diebold Nixdorf, Devon Watson has a restlessness for innovation, for failing fast, picking up, and creating circumstances of growth and ingenuity.

It seems a bit of an odd fit for a company founded in 1859 in the Canton, Ohio.   When Diebold hired Devon, he had a history of constant movement as a perpetual “accidental” entrepreneur and venture capitalist.   He made his name with some bold moves that got his feet in the door, and he has trusted that sense of constant propulsion to guide him through many opportunities.   It turns out, that is exactly the kind of “Intrapreneur” that Diebold was looking for.

As any company that has survived 15 to 150 years knows, constant reinvention is part of staying relevant.   With people like Devon, Diebold has purposely sought out the reverent wrecking ball that respects the name and loves the process of change.


“Devon Watson (@WatsonDevon) currently serves as the chief marketing officer for Diebold Nixdorf. In this role, he is responsible for leading the company’s global marketing operations and strategy, focusing on driving growth through industry thought leadership and effective customer-facing campaigns.

Watson joined Diebold in 2012 as a senior director leading product management and innovation. In this role, he was responsible for product strategy and proactively bringing new solutions and collaborative innovation to clients around the world. Most recently, he served as vice president, software strategy and operations, through the acquisitions of Phoenix Software and Wincor Nixdorf.

Prior to joining Diebold, Watson was an early team member at Apprenda, a leading cloud software and services company, where he focused on business development and go-to-market. He also previously served as a vice president at Primary Ventures, an early stage venture capital firm, where he focused on investments in the software and technology-enabled services sectors. Prior to entering the venture capital industry, Watson co-founded a software-as-a-service (SaaS) analytics start-up and worked in technology consulting.”


Produced by Rachel Morrissey, Senior Producer, Provoke Media


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